Season in the latest flight, China Southern Airlines Company Limited (China Southern Airlines Company Limited, referred to as "Southern") to accelerate the pace of internationalization to optimize the structure of international and domestic routes. To achieve fine management, and further market segments, from December 1 Southern reclassified from sales of business management areas. New regional division of responsibilities clear responsibility to the people, strengthen the monitoring and regional assessment route sales. It is understood that Southern existing international business management area is divided into Europe, the United States and Macao Central Africa, West Asia and Southeast Asia, Japan and South Korea in three patches. With further promote the strategic transformation of China Southern, the increasing international routes, volume of business also increasing. China Southern Airlines marketing department in accordance with the matrix management, and further subdivided the international market, international business management in the region to be adjusted to the five Area: Southeast Asia Area, Australia Area of Northeast Asia, Central West Area, South America, Europe, Area, USA and Hong Kong Taiwan Area.

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